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公共图书馆讲座品牌的塑造——以“攀枝花讲坛”为例
引用本文:谢军.公共图书馆讲座品牌的塑造——以“攀枝花讲坛”为例[J].四川图书馆学报,2014(6):16-19.
作者姓名:谢军
作者单位:攀枝花市图书馆,四川攀枝花617000
摘    要:讲座作为公共图书馆核心业务,是构建公共文化服务体系的有效方式与载体,图书馆讲座要想得到持续的发展,品牌的塑造非常重要。文章以"攀枝花讲坛"为例,探讨了公共图书馆讲座品牌的塑造和完善。

关 键 词:公共图书馆  讲座  品牌  塑造

Discussing the Brand Shaping of Public Library's Lecture——Taking “Panzhihua Lecture” as an example
XIE Jun.Discussing the Brand Shaping of Public Library's Lecture——Taking “Panzhihua Lecture” as an example[J].Journal of The Sichuan Society for Library Science,2014(6):16-19.
Authors:XIE Jun
Institution:XIE Jun ( Panzhihua Library, Panzhihua 617000, China)
Abstract:The lecture is the main professional work in public library and the effective way of building public cultural service system. If the public library want to get sustainable development,therefore,the brand shaping is very important. Taking "Panzhihua Lecture"as an example,this paper discusses the brand shaping of public library's lecture and its improvement.
Keywords:public library  lecture  brand  shaping
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