| Abstract: | This study uses quantitative and qualitative survey data to examine the job satisfaction of male and female employees at Iowa newspapers. Responses to open-ended questions indicated qualitative differences in the issues men and women considered salient and in the discourses they used to talk about their work. Male respondents were more likely to use language that evoked professional efficacy and emphasized presence. Female respondents more likely to use language that related to production and emphasized position. The findings also indicate a gender discrepancy related to income and financial status; men reported higher salaries and indicated greater financial security than women. Economic environment emerged as a salient issue for both male and female employees. Overall, the findings support the use of qualitative data to explore issues related to gender and job satisfaction and suggest organizational factors play an important role in newspaper employees’ attitudes and perceptions about their work. |
