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Fashion in the classroom II: Instructor immediacy and attire
Authors:Joan Gorham  Stanley H Cohen  Tracy L Morris
Institution:1. Associate Professor of Communication Studies , West Virginia University , Morgantown, WV, 26506;2. Professor of Psychology , West Virginia University , Morgantown, WV, 26506;3. Assistant Professor of Psychology , West Virginia University , Morgantown, WV, 26506
Abstract:Results of a 2 (immediacy conditions) X 3 (attire conditions) experimental study indicated lesser effects of attire on person perceptions when studied in a live interaction context as opposed to responses to photographs, as has been typical in previous studies. Influence of attire was largely limited to ratings of instructor extroversion, while immediacy influenced perceptions of extroversion, composure, character, competence, homophily, and learning. There was no statistically significant interaction between attire and immediacy; i.e., there was no indication that strategic choice of attire bolsters student ratings of non‐immediate instructors, or that “non professional” attire hurts judgements of immediate instructors.
Keywords:Instructional Communication  Student Motives for Communicating  Teacher Misbehavior
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