Export markets and the U.S. motion picture industry |
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| Authors: | Scott Sochay Barry Litman |
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| Institution: | 1. Doctoral candidate in the Mass Media Ph.D. program , Michigan State University , East Lansing, Michigan, 48824;2. Professor in and chair of the Department of Telecommunication , Michigan State University , East Lansing, Michigan, 48824 |
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| Abstract: | The authors explore the competitive advantage of the U.S. film industry in the world market in light of current trends in revenue streams, exhibition outlets, costs, and changes in production, distribution, marketing, and promotion. The article discusses key legal and trade concerns, and the film markets in selected regions and countries in relation to their impact on the future performance of the U.S. film industry abroad. |
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