| 编辑与读者需求的共同性和差异性研究 |
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| 引用本文： | 王勇.编辑与读者需求的共同性和差异性研究[J].编辑学报,2001,13(Z1):13-15. |
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| 作者姓名： | 王勇 |
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| 作者单位： | 华东地质学院学报编辑, |
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| 摘 要： | 编辑与读者对书刊的需求既有相同的方面,又有差异.编辑与读者在追求书刊的真善美、内容与形式的统一、人类文明的进步与发展方面是一致的.编辑为书刊的生产者,读者为书刊的消费者,由于他们所处的位置不同,对书刊的需求也就存在差异.这主要表现在编辑选择的单一性与读者需求的多样性、编辑求稳忌乱与读者求新求异、编辑兴趣的相对稳定性与读者兴趣的多变性等几个方面.要生产出符合读者需要的优秀产品,就必须深刻了解和掌握编辑与读者需求的共同性与差异性.
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| 关 键 词： | 编辑 读者 需求 书刊 |
| 修稿时间： | 2001年5月20日 |
Samenesses and differences of demands between editors and |
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| Wang Yong.Samenesses and differences of demands between editors and[J].Acta Editologica,2001,13(Z1):13-15. |
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| Authors: | Wang Yong |
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| Abstract: | There are samenesses and differences of demands on boks and magazines between editors and readers. They are the same in seeking for the unity of truth, goodness and beauty, the unity of content and form, and the progress and development. However, there are the differences of demands between them because of their different positions. The editors are the producers of books and magazines and the readers are the consumers of books and magazines. Editor seek security and stability, readers seek newness and frequent changes. |
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| Keywords: | editor reader demand book and magazine |
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