| 学术期刊编辑兼做广告的策略 |
| |
| 引用本文： | 曹作华,谢贞,田力.学术期刊编辑兼做广告的策略[J].编辑学报,2004,16(5):372-373. |
| |
| 作者姓名： | 曹作华 谢贞 田力 |
| |
| 作者单位： | 中华护理杂志编辑部,100710,北京;中华护理杂志编辑部,100710,北京;中华护理杂志编辑部,100710,北京 |
| |
| 摘 要： | 为了促进学术期刊的广告工作,总结了编辑兼管(做)广告的方法与体会.认为增强法律意识,采取有力措施是确保期刊不出现违法广告,并使广告数量不断增加的有效途径;双重的工作(编辑与广告)对编辑人员是一种挑战,但只要积极应对就能圆满完成工作任务.
|
| 关 键 词： | 学术期刊 编辑 广告 |
| 修稿时间： | 2003年12月5日 |
Strategies of advertisement management by editors in academic journals |
| |
| Cao Zuihua,Xie Zhen,Tian Li Editorial.Strategies of advertisement management by editors in academic journals[J].Acta Editologica,2004,16(5):372-373. |
| |
| Authors: | Cao Zuihua Xie Zhen Tian Li Editorial |
| |
| Institution: | Cao Zuihua,Xie Zhen,Tian Li Editorial Department of Journal of Chinese Nursing,100710,Beijing,China |
| |
| Abstract: | Strategies of advertisement management by editors in academic journals are introduced from three aspects. The most important work for the editors is to bear in mind legal responsibility and to ensure that there are no illegal advertisements in academic journals. Another important one is to bring enthusiasm of editorial board members into full play, and to increase the volume of advertisements in the journal. The last one is to make and follow the advertisement policy to ensure there is no relationship between advertisement and editor's decision. It is a challenge for editors to be responsible for these two different tasks (editing and advertisement managing). But with proper countermeasures the editors can fulfill them quite well. |
| |
| Keywords: | academic journals editor advertisement |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
