| 论中华医学会系列杂志的集团化发展 |
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| 引用本文： | 潘伟,游苏宁.论中华医学会系列杂志的集团化发展[J].编辑学报,2007,19(6):431-433. |
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| 作者姓名： | 潘伟 游苏宁 |
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| 作者单位： | 中华妇产科杂志编辑部,100710,北京;中华医学会杂志社,100710,北京 |
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| 摘 要： | 通过对期刊集团化的可行性和必然性、集团化面临的困难、集团化要解决的问题等进行分析,探讨中华医学会系列杂志可持续发展的对策.认为改变管理模式、开拓新的市场空间、进行准确的市场定位和读者定位,是实现期刊集团化的基本步骤.
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| 关 键 词： | 医学期刊 集团化 可持续发展 |
| 收稿时间： | 2007-04-20 |
| 修稿时间： | 2007-05-21 |
Collectivization and sustainable development for Chinese Medical Association series periodicals |
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| Pan Wei,You Suning.Collectivization and sustainable development for Chinese Medical Association series periodicals[J].Acta Editologica,2007,19(6):431-433. |
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| Authors: | Pan Wei You Suning |
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| Abstract: | In this study we assessed the inevitability and feasibility in Chinese Medical Association series periodicals' collectivization and argued its difficulties confronted and should be addressed to draw a sustainable development policy.We concluded that to find target market position,target reader position,explore a new market space and change the model of management are essential steps for the collectivization. |
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| Keywords: | medical journal collectivization sustainabledevelopment |
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