| 从"吃皇粮"到盈利百万--由《安全与电磁兼容》的发展所想到的 |
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| 引用本文： | 王淑华.从"吃皇粮"到盈利百万--由《安全与电磁兼容》的发展所想到的[J].编辑学报,2005,17(5):381-382. |
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| 作者姓名： | 王淑华 |
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| 作者单位： | 安全与电磁兼容编辑部,北京100007 |
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| 摘 要： | 靠"吃皇粮"的闭门办刊模式限制了期刊的发展,市场化是科技期刊发展的一种趋势.安全与电磁兼容杂志社通过参加专业展览会、建立广泛的发行网络等方式,开拓市场,加强与读者、作者、广告客户的联系;同时,在期刊的定位、选题、装帧等方面精心打造,用心办刊.经过3年多的努力,<安全与电磁兼容>在2004年创利100多万元,稿件来源、广告经营都已进入良性循环.科技期刊也可做到"双赢".
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| 关 键 词： | 科技期刊 市场化 选题 特色发行 品牌 安全 电磁兼容 发展 Safety periodical 双赢 科技期刊 循环 经营 来源 稿件 创利 办刊 装帧 选题 定位 联系 客户 广告 读者 |
| 收稿时间： | 2005-05-07 |
| 修稿时间： | 2005-08-18 |
From big loss to great earn - Inspired by periodical Safety and EMC |
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| Wang Shuhua.From big loss to great earn - Inspired by periodical Safety and EMC[J].Acta Editologica,2005,17(5):381-382. |
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| Authors: | Wang Shuhua |
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| Abstract: | The format that a periodical survives by receiving salaries,subsidies,or other supported from the government constricts the development of it.To run a periodical by adoption of the market principle is a trend.Safety and EMC exploits market and strengthens contact with readers,writers and AD clients through participating professional exhibitions and building broad distribution system.At the same time,it emphasizes on orientation,theme selection,and binding & layout.After three years' effort,Safety and EMC got more than 1 million profits in 2004.The source of contributions and AD management of the periodical have entered virtuous circles.It is concluded that scientific periodical can realize "win-win" situation. |
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| Keywords: | sci-tech periodical adoption of the market principles theme selection characteristic distribution brand |
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