| 农业科技期刊广告编辑过程中常见问题探析 |
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| 引用本文： | 吴爱民,马永祥,陈凯.农业科技期刊广告编辑过程中常见问题探析[J].编辑学报,2012,24(1):43-44. |
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| 作者姓名： | 吴爱民 马永祥 陈凯 |
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| 作者单位： | 江苏省农业科学院农业科技信息中心,南京,210014;江苏省农业科学院农业科技信息中心,南京,210014;江苏省农业科学院农业科技信息中心,南京,210014 |
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| 摘 要： | 目前农业科技期刊对广告编辑工作普遍重视不够,编辑水平不高,导致一些不规范甚至违规广告频现在期刊上。该研究探析农药、种子、肥料等3类农资广告原稿存在的常见问题,提出了编辑处理依据及原则。
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| 关 键 词： | 农业科技期刊 广告 编辑 常见问题 |
| 收稿时间： | 2011/7/25 0:00:00 |
| 修稿时间： | 2011/7/25 0:00:00 |
Some common problems in editing advertisements in agricultural sci-tech periodicals |
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| WU Aimin,MA Yongxiang and CHEN Kai.Some common problems in editing advertisements in agricultural sci-tech periodicals[J].Acta Editologica,2012,24(1):43-44. |
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| Authors: | WU Aimin MA Yongxiang and CHEN Kai |
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| Institution: | Agriculture Sci-tech Information Center,Jiangsu Academy of Agricultural Sciences,210014,Nanjing,Jiangsu,China |
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| Abstract: | At present,editors at large do not pay adequate attention to advertisement editing in agricultural sci-tech periodicals,which results in frequent appearance of illegal advertisements in these periodicals.This phenomenon is partly due to that editors are not professional in editing advertisements.This paper discusses several common problems in three types of advertisements of agricultural products such as pesticides,seeds and fertilizers,and accordingly puts forward some principles in editing such advertisements. |
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| Keywords: | agricultural sci-tech periodical advertisement editing common problems |
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