| 我国科技期刊品牌建设发展战略与对策研究 |
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| 引用本文： | 袁桂清,杜杏叶,刘培一.我国科技期刊品牌建设发展战略与对策研究[J].编辑学报,2010,22(5):377-380. |
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| 作者姓名： | 袁桂清 杜杏叶 刘培一 |
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| 作者单位： | 中华医学会杂志社,100710;中国科学院文献情报中心,100190,北京 |
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| 基金项目： | 中国科学技术协会资助课题 |
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| 摘 要： | 分析影响我国科技期刊品牌化建设的因素及存在的问题,探讨其发展战略与对策.认为期刊品牌化建设要突出特色,择优培育;分类实施,重点塑造;实施政策导向,维护期刊品牌;实施品牌营销,完善品牌形象;制订期刊品牌保护制度,保证期刊品牌培育环境;实施期刊品牌推广工程,加快期刊品牌国际化;实施跨媒体链接,扩大品牌影响半径.
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| 关 键 词： | 品牌建设 科技期刊 战略 对策 |
| 收稿时间： | 2007/6/22 0:00:00 |
| 修稿时间： | 2007/6/22 0:00:00 |
Strategies and countermeasures of brand construction of Chinese sci-tech journals |
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| YUAN Guiqing,DU Xingye and LIU Peiyi.Strategies and countermeasures of brand construction of Chinese sci-tech journals[J].Acta Editologica,2010,22(5):377-380. |
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| Authors: | YUAN Guiqing DU Xingye and LIU Peiyi |
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| Institution: | YUAN Guiqing,DU Xingye,LIU Peiyi Publishing House of Chinese Medical Association,100710,Beijing,China |
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| Abstract: | Current status and problems in brand construction of Chinese sci-tech journals are analyzed,and developing strategy is investigated.The detailed methods are: laying stress on the key points for journal brand's construction;fostering its characteristics;guiding based on classification;nurturing and developing from different aspects;keeping to the policy direction and strengthening the protection of journal brand;planning,propagating and creating the image for journal brand;setting funds and improving the con... |
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| Keywords: | brand construction of a journal sci-tech journal strategy countermeasure |
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