| 学术期刊微信公众平台定位及其意义——从学术期刊与微信公众平台差异的视角分析 |
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| 引用本文： | 肖骏,谢晓红,王淑华.学术期刊微信公众平台定位及其意义——从学术期刊与微信公众平台差异的视角分析[J].编辑学报,2017,29(3):275-277. |
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| 作者姓名： | 肖骏 谢晓红 王淑华 |
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| 作者单位： | 中国地质大学《地球科学》编辑部,430074,武汉;中国地质大学《地球科学》编辑部,430074,武汉;中国地质大学《地球科学》编辑部,430074,武汉 |
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| 摘 要： | 通过分析学术期刊与微信公众平台2种媒体之间的多项差异,认为造成学术期刊微信公众平台一直式微的原因主要是定位模糊不清.指出学术期刊微信公众平台应以服务为核心,逐步向实现经济效益转型的定位,有利于学术期刊微信公众平台扭转局面,健康发展,达到强化学术期刊品牌影响力的目的.
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| 关 键 词： | 学术期刊 微信公众平台 定位 期刊品牌 |
| 收稿时间： | 2016/11/30 0:00:00 |
| 修稿时间： | 2016/11/30 0:00:00 |
Clear orientations help to operate academic journal WeChat public platform effectively |
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| XIAO Jun,XIE Xiaohong and WANG Shuhua.Clear orientations help to operate academic journal WeChat public platform effectively[J].Acta Editologica,2017,29(3):275-277. |
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| Authors: | XIAO Jun XIE Xiaohong and WANG Shuhua |
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| Institution: | Editorial Office of Journal of Earth Science,China University of Geosciences,430074, Wuhan, China,Editorial Office of Journal of Earth Science,China University of Geosciences,430074, Wuhan, China and Editorial Office of Journal of Earth Science,China University of Geosciences,430074, Wuhan, China |
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| Abstract: | It is believed that illegible orientations of an academic journal WeChat public platform (AJWPP) cause inefficient transmission after comparing the differences between academic journals and WeChat public platforms.We hold that the core position of AJWPPs is to serve the journal and its followers,and to achieve economic efficiency is the last objective.The significance of orientating AJWPPs is proposed,which could help to make AJWPPs develop healthily and strengthen the academic journal brand. |
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| Keywords: | academic journal WeChat public platform conceptualization journal brand |
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