| 新媒体环境中科普期刊的内容重构 |
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| 引用本文： | 王亚男,俞敏.新媒体环境中科普期刊的内容重构[J].编辑学报,2017,29(2):103-107. |
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| 作者姓名： | 王亚男 俞敏 |
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| 作者单位： | 北京航空航天大学文化传媒集团航空知识杂志社,100083,北京;北京航空航天大学文化传媒集团航空知识杂志社,100083,北京 |
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| 摘 要： | 新媒体环境中,受到冲击的科普期刊要想改变困境依然只能重构内容,坚持“内容为王”.分析科普期刊改变办刊理念和重新定位的重要性,这是“内容为王”的基础;讨论期刊内容能否实现精品化,是决定其竞争力和生存力的重要问题.认为精品化的策划、精品化的设计、精品化的拓展服务和多元化的研究型编辑团队,是重构精品化内容的重要保证.
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| 关 键 词： | 科普期刊 价值传播 内容为王 内容重构 选题策划 形式设计 拓展性 服务性 |
| 收稿时间： | 2016/12/4 0:00:00 |
| 修稿时间： | 2016/12/4 0:00:00 |
Re-orientation of contents for popular science magazines under new media environment |
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| WANG Yanan and YU Min.Re-orientation of contents for popular science magazines under new media environment[J].Acta Editologica,2017,29(2):103-107. |
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| Authors: | WANG Yanan and YU Min |
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| Institution: | Aerospace Knowledge,Cultural Medial Group of Beihang University,100083,Beijing,China and Aerospace Knowledge,Cultural Medial Group of Beihang University,100083,Beijing,China |
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| Abstract: | In the all new media environment,the popular science magazines have to overcome the operation difficulties through focusing much more on contents.The paper points out that change of magazine’s media concept and re-orientation of magazine are very important,concluding that the key issue for competence and survivability of magazine is whether it can design and realize competitive contents,for which competitive plan,competitive design,competitive expansible service and characteristic editor team capable of research are major promise. |
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| Keywords: | science popularization magazine value transmission contents focus content re-orientation topic planning form design expansibility service orientation |
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