| 竞争时代定位致胜 |
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| 引用本文： | 尚伟芬,杜丽.竞争时代定位致胜[J].编辑学报,2009,21(6):562-564. |
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| 作者姓名： | 尚伟芬 杜丽 |
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| 作者单位： | 北京大学医学部《中国生物化学与分子生物学报》编辑部,100191,北京;北京大学医学部《中国生物化学与分子生物学报》编辑部,100191,北京 |
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| 摘 要： | 简要介绍<2小时品牌素养>的定位理论和案例分析;通过对成功期刊品牌的定位分析,认为在当前同质化时代,只有那些在读者心智中有明确定位的期刊,才能在同质化的竞争中立于不败之地.
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| 关 键 词： | 定位 品牌 期刊 |
| 收稿时间： | 2009/5/21 0:00:00 |
| 修稿时间： | 2009/5/21 0:00:00 |
Win by positioning in our era of competition |
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| SHANG Weifen and DU Li.Win by positioning in our era of competition[J].Acta Editologica,2009,21(6):562-564. |
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| Authors: | SHANG Weifen and DU Li |
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| Institution: | Editorial Office of Chinese Journal of Biochemistry and Molecular Biology, Peking University Health Science Center,100191,Beijing,China and Editorial Office of Chinese Journal of Biochemistry and Molecular Biology, Peking University Health Science Center,100191,Beijing,China |
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| Abstract: | The paper briefly introduces some positioning concepts and case studies extracted from Two Hours for Branding Attainments. By positioning analyzing of some successful periodicals, it is pointed out that only those periodicals which have clear positioning in the readers'' mind, can survive in the competitive hom ogenization era. |
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| Keywords: | positioning brand periodical |
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