| 科普期刊品牌化生存认识 |
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| 引用本文： | 李鹏飞.科普期刊品牌化生存认识[J].编辑学报,2004,16(5):363-365. |
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| 作者姓名： | 李鹏飞 |
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| 作者单位： | 奥秘画报社,650021,昆明 |
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| 摘 要： | 21世纪是品牌竞争的时代.如何认识品牌,如何树立品牌意识,如何培育品牌科普期刊,已成为科普期刊社生存与发展的关键.
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| 关 键 词： | 科普期刊 品牌时代 品牌价值 品牌生存 科普期刊 品牌化 如何认识 scientific consciousness 发展 期刊社 培育品牌 品牌意识 如何树立 竞争的时代 |
| 修稿时间： | 2003年10月28日 |
Brand consciousness of popular scientific periodicals |
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| Li Pengfei Publishing House of Aomi Pictorial,Kunming,China.Brand consciousness of popular scientific periodicals[J].Acta Editologica,2004,16(5):363-365. |
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| Authors: | Li Pengfei Publishing House of Aomi Pictorial Kunming China |
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| Institution: | Li Pengfei Publishing House of Aomi Pictorial,650021,Kunming,China |
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| Abstract: | st century is an era of competition of brand. How to recognize the brand, how to set up brand consciousness and how to foster branded popular scientific periodicals have become a key issue concerning the existence and development of popular scientific periodicals. |
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| Keywords: | popular scientific periodical brand era brand value brand existence |
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