| 怀揣读者需求求真务实办刊 |
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| 引用本文： | 霍红梅,游苏宁,黄鹿.怀揣读者需求求真务实办刊[J].编辑学报,2013,25(1):89-92. |
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| 作者姓名： | 霍红梅 游苏宁 黄鹿 |
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| 作者单位： | 1. 《中华泌尿外科杂志》编辑部,100005
2. 中华医学会继续教育部,100710 北京 |
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| 摘 要： | 我国科技期刊尤其是医学期刊大多从出版者的角度选取、编排稿件,为发表文章而发表文章,与作者沟通多,与读者交流少.为深入践行“走基层,转作风,改文风”,我们进行了一次读者调查问卷活动.旨在借助调查活动深入了解本刊读者群的真实情况及阅读特点、阅读需求和对本刊的看法和意见.本次调查活动反映的读者意见在医学期刊领域具有一定的普遍性,值得办刊人深入思考.
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| 关 键 词： | 医学期刊 走基层 读者调查 |
| 收稿时间： | 2012/7/18 0:00:00 |
| 修稿时间： | 2012/7/18 0:00:00 |
Keep the needs of our readers in mind,change conception and run journal in a practical way |
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| HUO Hongmei,YOU Suning and HUANG Lu.Keep the needs of our readers in mind,change conception and run journal in a practical way[J].Acta Editologica,2013,25(1):89-92. |
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| Authors: | HUO Hongmei YOU Suning and HUANG Lu |
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| Institution: | Publishing House of Chinese Journal of Urology,Beijing Medical Association,100005,Beijing,China |
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| Abstract: | In China, for the majority of scientific journals, especially medical journals, the selection of topics and the arrangement of articles are basically based upon the publishers'' perspectives and articles are published basically for the sake of publishing, with more communications with authors and less idea-exchanges with readers. In order to start the campaign of "Going Down to the Grass Roots, Changing the Style of Work and Correct the Style of Writing", our journal has conducted a survey with a reader questionnaire. The survey was aimed at gaining a thorough understanding of the real situation of the reader groups of our journal, including their reading habits, their reading needs and their opinions and comments on our journal. This would enable us to clearly understand our readers'' actual needs so that we would be able to be guided by our readers'' needs and adjust accordingly the philosophy of our journal in the future. To certain extent, the feedbacks and comments collected and obtained from our readers during the survey carry a universal significance for the circle of medical journals and therefore these feedbacks and opinions should deserve the attention and consideration of the managements of medical journals. |
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| Keywords: | medical journal going down to the grass roots reader survey |
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