| 新媒体在科技期刊广告经营中的运用——以《暖通空调》为例 |
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| 引用本文： | 姜燕梅,郭晓芳,王曙明,刘承军,陈鑫.新媒体在科技期刊广告经营中的运用——以《暖通空调》为例[J].编辑学报,2012,24(3):277-278. |
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| 作者姓名： | 姜燕梅 郭晓芳 王曙明 刘承军 陈鑫 |
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| 作者单位： | 亚太建设科技信息研究院《暖通空调》编辑部,北京,100120;亚太建设科技信息研究院《暖通空调》编辑部,北京,100120;亚太建设科技信息研究院《暖通空调》编辑部,北京,100120;亚太建设科技信息研究院《暖通空调》编辑部,北京,100120;亚太建设科技信息研究院《暖通空调》编辑部,北京,100120 |
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| 摘 要： | 以《暖通空调》为例,结合广告经营实践经验,介绍手机短信、网站、微博等新媒体形式在科技期刊广告经营中的运用。
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| 关 键 词： | 科技期刊 广告经营 新媒体运用 |
| 收稿时间： | 2011/11/23 0:00:00 |
| 修稿时间： | 2011/11/23 0:00:00 |
Application of new media in the advertising operation of sci-tech journals:taking Journal of HV & AC as a case |
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| JIANG Yanmei,GUO Xiaofang,WANG Shuming,LIU Chengjun and CHEN Xin.Application of new media in the advertising operation of sci-tech journals:taking Journal of HV & AC as a case[J].Acta Editologica,2012,24(3):277-278. |
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| Authors: | JIANG Yanmei GUO Xiaofang WANG Shuming LIU Chengjun and CHEN Xin |
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| Institution: | Editorial Department of Journal of HV & AC,Asia Pacific Institute of Construction Sci-tech Information,100120,Beijing,China |
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| Abstract: | Based on the advertising operation experience of Journal of HV & AC,this paper presents in detail the application of new media such as mobile phone messages,websites,microblogs and so on in the advertising operation of sci-tech journals. |
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| Keywords: | sci-tech journal advertising operation new media application |
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