| 利用快递平台多快好省地做好期刊发行—以《护理学报》为例 |
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| 引用本文： | 方玉桂,吴艳妮.利用快递平台多快好省地做好期刊发行—以《护理学报》为例[J].编辑学报,2012,24(2):156-157. |
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| 作者姓名： | 方玉桂 吴艳妮 |
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| 作者单位： | 南方医科大学南方医院《护理学报》编辑部,广州,510515;南方医科大学南方医院《护理学报》编辑部,广州,510515 |
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| 摘 要： | 介绍《护理学报》发行方式改变带来的效果。编辑部从2008年11月起,对于自办发行中广东省内订阅10份及以上的单位,采取由快递公司传送的方式。与以往通过邮政邮寄印刷品的方式相比,发行时间从7～10 d缩短至1～2 d,发行费用从平均约1.4元/册减少至约0.36元/册,在加快期刊发行速度的同时,减少了经济开支。更为重要的是,凸显了期刊的市场经营意识,强化了效益观念,实现了期刊社会效益与经济效益的有机统一。
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| 关 键 词： | 《护理学报》 快递公司 发行方式 发行速度 发 行费用 |
| 收稿时间： | 2011/9/5 0:00:00 |
| 修稿时间： | 2011/9/5 0:00:00 |
Fast and economical issuing of periodicals through express delivery:a case study of Journal of Nursing |
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| FANG Yugui and WU Yanni.Fast and economical issuing of periodicals through express delivery:a case study of Journal of Nursing[J].Acta Editologica,2012,24(2):156-157. |
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| Authors: | FANG Yugui and WU Yanni |
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| Institution: | Editorial Board of Journal of Nursing,Nanfang Hospital,Southern Medical University,510515,Guangzhou,China |
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| Abstract: | This paper summarizes the practice of issuing periodicals through express delivery companies.Since November 2008,Journal of Nursing has been distributed to subscribers which order 10 or more copies through express companies.Compared with the traditional issuing by regular mail,express delivery is much faster and more economical,which is also a demonstration of market-oriented journal management.With three years of practice,issuing journal through express delivery companies proves to be a combination of social benefits and economic returns. |
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| Keywords: | Journal of Nursing express company issuing method issuing speed issuing cost |
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