| 基于社会责任的科技期刊品牌影响力的提升策略 |
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| 引用本文： | 张明海,欧兆虎.基于社会责任的科技期刊品牌影响力的提升策略[J].编辑学报,2009,21(6):488-490. |
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| 作者姓名： | 张明海 欧兆虎 |
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| 作者单位： | 1. 长沙理工大学文法学院
2. 长沙理工大学图书馆:410004,长沙 |
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| 基金项目： | 湖南省哲学社会科学基金，湖南省科技计划项目 |
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| 摘 要： | 科技期刊必须承担一定的社会责任.社会责任在科技期刊品牌建设的3个阶段均发挥着重要的作用:在建设"合格品牌"过程中,社会责任是科技期刊合法生存的依据;在建设"知名品牌"阶段,社会责任是科技期刊发展提升的机会;在建设"美誉品牌"阶段,社会责任是科技期刊永续经营的社会资本.努力提升论文质量和培育科技创新人才、积极参与科学知识普及和树立"读者本位"的办刊理念是科技期刊提升品牌影响力的重要举措.
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| 关 键 词： | 社会责任 科技期刊 品牌影响力 策略 |
| 收稿时间： | 2009/4/12 0:00:00 |
| 修稿时间： | 2009/4/12 0:00:00 |
On strategies to enhance brand influence of sci-tech journals from perspective of social responsibility |
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| ZHANG Minghai and OU Zhaohu.On strategies to enhance brand influence of sci-tech journals from perspective of social responsibility[J].Acta Editologica,2009,21(6):488-490. |
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| Authors: | ZHANG Minghai and OU Zhaohu |
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| Institution: | ZHANG Minghai,OU Zhaohu College of Literature , Law in Changsha University of Science & Technology,410004,Changsha,China |
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| Abstract: | Sci-tech journals should assume a certain degree of social responsibility in its development process.Social responsibility has played an important role in the three stages of establishing brand for sci-tech journals: in establishing a qualified brand,social responsibility is the legitimate basis for the journal to survive;in establishing a well-known brand,social responsibility is an opportunity for the journal to develop and improve;in establishing a top brand,social responsibility is a capital for the sus... |
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| Keywords: | social responsibility sci-tech journal brand influence strategy |
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