| 科技期刊编辑部公共关系初探 |
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| 引用本文： | 邢莹.科技期刊编辑部公共关系初探[J].编辑学报,1989(1). |
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| 作者姓名： | 邢莹 |
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| 作者单位： | 《作物杂志》编辑部 北京白石桥路30号中国农业科学研究院作物研究所内 |
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| 摘 要： | 科技期刊事业是社会大系统的有机组成部分,它的生存和发展有赖于与之相联系的各种社会关系。开拓公共关系领域、引人公共关系职能为科技期刊改革提供了崭新的视角和思路。科技期刊编辑部通过明确特定公众、强化公关意识和素质、运用多元化的公关手段,以树立和保持理想的期刊形象。
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| 关 键 词： | 公共关系 改革 科技期刊 编辑部 |
Public relations, editorial staff and journals |
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| XING Ying
CROPS magazine,Beijing.Public relations, editorial staff and journals[J].Acta Editologica,1989(1). |
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| Authors: | XING Ying
CROPS magazine Beijing |
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| Abstract: | The trade of scientific and technological journals, a component part of a large social system, exists and is developed through the interactions between itself and social relations.It is a new visual angle for the reform of scientific and technological journals to open up the field of public relations and introduce the function of public relations. To establish and maintain ideal journal image, editorial staff should clearly define their specific public, strenthen their consciousness and quality about public relations, and use a variety of public relation means. |
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| Keywords: | Public relation Reform Scientific and technologcal journal Editorial staff |
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