| 由《色谱》的办刊实践看学术期刊的品牌运作 |
| |
| 引用本文： | 宋鸿,王亚玲,魏桂林.由《色谱》的办刊实践看学术期刊的品牌运作[J].编辑学报,2009,21(6):537-538. |
| |
| 作者姓名： | 宋鸿 王亚玲 魏桂林 |
| |
| 作者单位： | 《色谱》编辑部,116023,大连;《色谱》编辑部,116023,大连;《色谱》编辑部,116023,大连 |
| |
| 摘 要： | 以<色谱>为例,探讨学术期刊如何通过品牌运作达到提高期刊的学术影响力和社会影响力、扩大期刊的品牌影响力、增强期刊的品牌盈利能力的目的.
|
| 关 键 词： | 品牌运作 学术期刊 《色谱》 |
| 收稿时间： | 2006/7/20 0:00:00 |
| 修稿时间： | 2006/7/20 0:00:00 |
Exploration of brand operation of academic journals from the publishing practice in Chinese Journal of Chromatography |
| |
| SONG Hong,WANG Yaling and WEI Guilin.Exploration of brand operation of academic journals from the publishing practice in Chinese Journal of Chromatography[J].Acta Editologica,2009,21(6):537-538. |
| |
| Authors: | SONG Hong WANG Yaling and WEI Guilin |
| |
| Institution: | Editorial Office of Chinese Journal of Chromatography, 116023, Dalian, China,Editorial Office of Chinese Journal of Chromatography, 116023, Dalian, China and Editorial Office of Chinese Journal of Chromatography, 116023, Dalian, China |
| |
| Abstract: | By taking Chinese Journal of Chromatography as an example, the exploration of how to enhance the academic and social influences of academic journals, to expand brand influence, and enhance brand profitability of the journal by operating the brand of academic journals is discussed. |
| |
| Keywords: | brand operation academic journals Chinese Journal of Chromatography |
| 本文献已被 万方数据 等数据库收录！ |
| 点击此处可从《编辑学报》浏览原始摘要信息 |
| 点击此处可从《编辑学报》下载免费的PDF全文 |
|
