| 科技期刊广告经营中存在的问题与对策 |
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| 引用本文： | 曾志平,刘全义.科技期刊广告经营中存在的问题与对策[J].编辑学报,2007,19(1):61-62. |
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| 作者姓名： | 曾志平 刘全义 |
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| 作者单位： | 中国农业科学院棉花研究所中国棉花杂志社,455000,河南安阳;中国农业科学院棉花研究所中国棉花杂志社,455000,河南安阳 |
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| 摘 要： | 分析在市场经济条件下科技期刊广告经营中存在的主要问题.期刊广告作为科技信息创新工作中的一部分,应当引起期刊主管部门、主办单位及期刊社领导的重视.应注重提高广告经营人员素质,树立依法经营、守法经营的理念,并在提高广告的欣赏性和艺术性方面下工夫,切实为科技期刊参与市场竞争创造条件.
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| 关 键 词： | 科技期刊 广告经营 问题 对策 |
| 收稿时间： | 2006-06-26 |
| 修稿时间： | 2006-07-18 |
Problems in advertisement management of sci-tech periodicals and countermeasures |
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| Zeng Zhiping,Liu Quanyi.Problems in advertisement management of sci-tech periodicals and countermeasures[J].Acta Editologica,2007,19(1):61-62. |
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| Authors: | Zeng Zhiping Liu Quanyi |
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| Abstract: | Main problems in advertisement management of sci-tech periodicals are analyzed. As a part of sci-tech information innovation, government departments in charge of periodicals, sponsors and editor-in-chief should pay attention to the advertisement of periodicals. Periodical agency should focus on building up the ideas of management according to law, qualifying the managers of advertisement, amplifying appreciation and art taste of advertisement device, so as to raise the market competitiveness of periodicals. |
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| Keywords: | sci-tech periodical advertisement management problem countermeasure |
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