| 有的放矢:从策划行为谋求品牌认可——《中国实用儿科杂志》“婴儿胆汁淤积性肝病”专题策划的实践 |
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| 引用本文： | 刘杨,吕晓明,朱冰梅.有的放矢:从策划行为谋求品牌认可——《中国实用儿科杂志》“婴儿胆汁淤积性肝病”专题策划的实践[J].编辑学报,2015,27(1):78-80. |
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| 作者姓名： | 刘杨 吕晓明 朱冰梅 |
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| 作者单位： | 中国实用医学杂志社,110001,沈阳;中国实用医学杂志社,110001,沈阳;中国实用医学杂志社,110001,沈阳 |
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| 摘 要： | 期刊品牌需要精心耕耘和不断创新.在“婴儿胆汁淤积性肝病”专题策划实践中,作者对选题、栏目、沟通及推广进行有的放矢的变通,成功彰显了品牌特色,提升了品牌影响力.
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| 关 键 词： | 编辑 策划 品牌 |
| 收稿时间： | 2014/5/12 0:00:00 |
| 修稿时间： | 2014/5/12 0:00:00 |
Brand recognition from targeted planning behavior——" baby cholestatic liver disease" special planning practice of Chinese Journal of Practical Pediatrics |
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| LIU Yang,LYU Xiaoming and ZHU Bingmei.Brand recognition from targeted planning behavior——" baby cholestatic liver disease" special planning practice of Chinese Journal of Practical Pediatrics[J].Acta Editologica,2015,27(1):78-80. |
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| Authors: | LIU Yang LYU Xiaoming and ZHU Bingmei |
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| Institution: | LIU Yang;LYU Xiaoming;ZHU Bingmei;Publishing House of Chinese Journals of Practical Medicine; |
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| Abstract: | Journal brands need careful cultivation and innovation. In the "infantile cholestatic hepatopathy" special planning practice,authors targeted the arrow at the targets,such as topics,columns,communication and promotion steps,successfully demonstrated the brand characteristics,and enhanced the brand influence. |
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| Keywords: | editor planning brand |
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