| 技术类期刊的广告经营及对策 |
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| 引用本文： | 朱小艳,邓国用.技术类期刊的广告经营及对策[J].编辑学报,2009,21(4):328-329. |
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| 作者姓名： | 朱小艳 邓国用 |
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| 作者单位： | 湖南师范大学商学院,410081,长沙 |
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| 摘 要： | 在总结技术类期刊广告经营优势的基础上,分析其广告经营的现状及主要缺失,提出了促进技术类期刊广告业务发展的对策建议。
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| 关 键 词： | 技术类期刊 广告经营 对策 |
| 收稿时间： | 2008/12/27 0:00:00 |
| 修稿时间： | 2008/12/27 0:00:00 |
Development and countermeasures of technological periodicals' advertising operation |
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| ZHU Xiaoyan and DENG Guoyong.Development and countermeasures of technological periodicals' advertising operation[J].Acta Editologica,2009,21(4):328-329. |
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| Authors: | ZHU Xiaoyan and DENG Guoyong |
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| Institution: | ZHU Xiaoyan,DENG Guoyong Hunan Normal University,410081,Changsha,China |
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| Abstract: | Based on summing up the advantages of advertising operation of technological periodicals,the authors analyze the current situation and major shortcomings in the field of these periodicals' advertising,and put forward some advices on how to promote the future development. |
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| Keywords: | technological periodical advertising operation countermeasure |
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