| 行业期刊的全媒体融合营销 |
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| 引用本文： | 周晟宇,吕建新.行业期刊的全媒体融合营销[J].编辑学报,2020,32(2):209-211. |
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| 作者姓名： | 周晟宇 吕建新 |
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| 作者单位： | 机械工业信息研究院,100037,北京 |
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| 摘 要： | 在当今全媒体时代,随着信息网络技术的飞速发展和新媒体的崛起,各种新兴媒体形式和传播手段不断涌现,给面向市场的传统行业期刊带来了严峻的考验,同时也为其发展提供了更多的可能。本文重点阐述在全媒体的大背景下,行业期刊如何打造自己的全媒体平台,利用新的媒体形式和传播手段,做好融合营销。
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| 关 键 词： | 行业期刊 全媒体 融合营销 |
Omni-media convergence marketing of industrial magazine |
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| ZHOU Shengyu,LYU Jianxin.Omni-media convergence marketing of industrial magazine[J].Acta Editologica,2020,32(2):209-211. |
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| Authors: | ZHOU Shengyu LYU Jianxin |
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| Institution: | No. 22, Baiwanzhuang Street, Xicheng District, 100037, Beijing, China |
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| Abstract: | In the omni-media era, with the rapid development of information technology and the new media, a variety of new media forms and means of communication constantly spring up, the traditional industry magazine has to face the market challenges. This paper focuses on how industry magazine should build their own omni-media platforms, make use of new media forms and communication methods, and do well in convergence marketing in the omni-media era. |
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| Keywords: | industry magazine omni-media convergence marketing |
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