| 科技期刊广告的作用与经营 |
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| 引用本文： | 倪集裘.科技期刊广告的作用与经营[J].编辑学报,2002,14(2):126-127. |
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| 作者姓名： | 倪集裘 |
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| 作者单位： | 新农村杂志社,310029,杭州 |
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| 摘 要： | 科技期刊刊登广告是一项重要的工作,它既增强刊物的信息功能,促进科技期刊直接参与经济建设,又为期刊纳入市场经济轨道提供经济补充的条件.提高科技期刊刊登广告的服务质量、加强广告的经营管理,是对读者、广告客户及期刊本身负责的表现,其中涉及到广告的时效性、真实性等问题,必须引起高度重视.
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| 关 键 词： | 科技期刊 广告 互动作用 经营管理 |
| 修稿时间： | 2001年7月24日 |
Effect of advertisements in sci-tech periodicals and their management |
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| Ni Jiqiu Press of New Countryside,Hangzhou,China.Effect of advertisements in sci-tech periodicals and their management[J].Acta Editologica,2002,14(2):126-127. |
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| Authors: | Ni Jiqiu Press of New Countryside Hangzhou China |
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| Institution: | Ni Jiqiu Press of New Countryside,310029,Hangzhou,China |
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| Abstract: | It is important to publish advertisements in sci tech periodicals. The advertisements increase information of periodicals and promote sci tech periodicals directly to participate in economic construction and also put them on the market economic course to supply economic supplements. To improve the quality of advertisements in periodicals and to strengthen the management of advertisements are the responsible actions to readers, advertisement customers and periodicals. It is important to attach timeliness and truthfulness to advertisements. |
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| Keywords: | sci tech periodicals advertisement mutual movement management |
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