| 药学类科技期刊彩色排版与封面设计的现状调查及优化建议 |
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| 引用本文： | 杨臻峥,郑晓南.药学类科技期刊彩色排版与封面设计的现状调查及优化建议[J].编辑学报,2021,33(6):639-643. |
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| 作者姓名： | 杨臻峥 郑晓南 |
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| 作者单位： | 中国药科大学《药学进展》编辑部,210009,南京 |
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| 基金项目： | *中国高校科技期刊研究会青年基金资助项目(CUJS-QN-2021-040) |
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| 摘 要： | 优秀的彩色排版和封面设计能够有效提升科技期刊的传播效果,助力期刊品牌形象强化。科技期刊编辑应不断提高美学素养、积累审美经验,实现期刊实用价值与审美价值的有机统一。本文调研了国内药学类科技期刊彩色排版与封面设计的应用现状,探讨全彩排版与封面设计对科技期刊的重要性,并对相关优化方案予以建议。
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| 关 键 词： | 科技期刊 品牌形象 彩色排版 封面设计 影响力 期刊传播 |
Investigation and optimization suggestions of color typesetting and cover design of pharmaceutical journals |
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| YANG Zhenzheng,ZHENG Xiaonan.Investigation and optimization suggestions of color typesetting and cover design of pharmaceutical journals[J].Acta Editologica,2021,33(6):639-643. |
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| Authors: | YANG Zhenzheng ZHENG Xiaonan |
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| Institution: | Editorial Office of Progress in Pharmaceutical Sciences, China Pharmaceutical University, 210009, Nanjing, China |
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| Abstract: | Excellent color typesetting and cover design can effectively enhance the transmission effect of scientific journals, and help strengthen the brand image of journals. Editors of scientific journals should constantly improve their aesthetic quality and accumulate aesthetic experience, so as to realize the organic unity of the practical value and aesthetic value of journals. Based on investigating the application status of color typesetting and cover design of pharmaceutical scientific periodicals in China, we discussed the importance of full-color typesetting and cover design for scientific journals, and put forward suggestions to the related optimization schemes. |
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| Keywords: | scientific journal brand image color typesetting cover design influence transmission of periodicals |
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