| 出版高质量的单行本以增加科技期刊收益 |
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| 引用本文： | 金东,游苏宁.出版高质量的单行本以增加科技期刊收益[J].编辑学报,2007,19(4):305-306. |
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| 作者姓名： | 金东 游苏宁 |
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| 作者单位： | 中华医学会杂志社,100710,北京 |
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| 摘 要： | 中华医学会系列杂志所刊载的医学论文的单行本是近年来读者和客户需求不断增长的新产品,是中华医学会系列杂志品牌服务的延伸,不但深受作者和广大客户的欢迎,而且能给期刊编辑部带来一定的经济效益.加强并规范单行本制作流程,制作销售高质量的单行本是增加科技期刊收入、促进学术交流、扩大期刊宣传的重要手段之一.
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| 关 键 词： | 科技期刊 单行本 学术交流 期刊宣传 出版 质量 单行本 科技期刊 收益 scientific quality High 手段 期刊宣传 学术交流 收入 制作销售 制作流程 规范 加强 经济效益 期刊编辑部 大客户 延伸 |
| 收稿时间： | 2006-11-06 |
| 修稿时间： | 2006-11-062006-12-03 |
High quality offprint increases scientific periodicals' revenue |
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| Jin Dong,You Suning.High quality offprint increases scientific periodicals'''' revenue[J].Acta Editologica,2007,19(4):305-306. |
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| Authors: | Jin Dong You Suning |
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| Institution: | Publishing House of Chinese Medical Association, 100710, Beijing, China |
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| Abstract: | Offprint of medical papers published by the Chinese Medical Association is increasingly demanded by both audience and clients nowadays.As a new by-product and extended brand service,this favor of most authors or clients may bring some economic benefits to the editorial offices of the journals.Therefore,we suggest a rigorous and standard manufacturing process followed by quality product sales as one of important strategies to increase scientific periodicals' revenue,to promote academic communication,and to conduct further propaganda. |
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| Keywords: | scientific periodical offprint academiccommunication propaganda |
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