| 《中华医学信息导报》走向市场的探索 |
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| 引用本文： | 常静,雍伟哲.《中华医学信息导报》走向市场的探索[J].编辑学报,2007,19(1):76-77. |
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| 作者姓名： | 常静 雍伟哲 |
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| 作者单位： | 中华医学会杂志社中华医学信息导报编辑部,100710,北京 |
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| 摘 要： | 介绍<中华医学信息导报>近5年来注重品牌定位和品牌栏目的延伸与拓展,以及与企业合作经营的做法和体会.
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| 关 键 词： | 医学学术期刊 定位 品牌 市场 合作经营 中华 医学信息 市场 News Medical competition market 合作经营 企业 延伸 品牌栏目 品牌定位 |
| 收稿时间： | 2006-03-17 |
| 修稿时间： | 2006-07-28 |
Discussion about winning the market competition of China Medical News |
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| Chang Jing,Yong Weizhe.Discussion about winning the market competition of China Medical News[J].Acta Editologica,2007,19(1):76-77. |
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| Authors: | Chang Jing Yong Weizhe |
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| Abstract: | Based on the 5-year practice of marketing operation of China Medical News, this article discusses the importance of brand positioning and brand expansion on winning the market competition, and also makes some researches on cooperation management in the progress of entering the market for medical academic journals. |
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| Keywords: | medical academic journal brand positioning brand expansion market cooperation management |
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