| 科技期刊的发展与广告经营 |
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| 引用本文： | 彭宇文.科技期刊的发展与广告经营[J].编辑学报,2004,16(6):438-440. |
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| 作者姓名： | 彭宇文 |
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| 作者单位： | 湖南师范大学商学院金融系,410000,长沙 |
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| 摘 要： | 科技期刊的可持续发展离不开经费支持,广告经营是其获得经费来源的一个最有效的途径之一.在总结20世纪90年代以来科技期刊广告经营的现状和存在问题的基础上,对科技期刊的广告经营提出了对策建议.
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| 关 键 词： | 科技期刊 广告经营 广告设计 |
| 修稿时间： | 2004年6月2日 |
Development of sci-tech journals and its advertising management |
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| Peng YuwenAuthor's address Business College of Hunan Normal University,Changsha,China.Development of sci-tech journals and its advertising management[J].Acta Editologica,2004,16(6):438-440. |
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| Authors: | Peng YuwenAuthor's address Business College of Hunan Normal University Changsha China |
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| Institution: | Peng YuwenAuthor's address Business College of Hunan Normal University,410000,Changsha,China |
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| Abstract: | The sustainable development of science and technology journals requires a heavy outlay,and advertising is one of the most efficient methods of making money.Afte r studying the conditions and problems of the advertising management since 1990, The paper supplies a series of suggestions and counter measures. |
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| Keywords: | sci-tech journal advertising management designing of advertisements |
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