| 品牌时代的办刊人要勇立潮头 |
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| 引用本文： | 熊家国,金会平,林美.品牌时代的办刊人要勇立潮头[J].编辑学报,2008,20(6):515-517. |
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| 作者姓名： | 熊家国 金会平 林美 |
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| 作者单位： | 华中农业大学期刊社华中农业大学高等教育研究所,430070,武汉;华中农业大学期刊社,430070,武汉;华中农业大学高等教育研究所,430070,武汉 |
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| 摘 要： | 期刊品牌是一种无形资产、也是一种战略资源.面对期刊的品牌竞争时代,办刊人要充分认识诞生正义品牌期刊是时代的需要;要精心策划,优化资源配置,努力打造品牌;从转变观念加强产业意识做起,把自己的期刊做大做强.
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| 关 键 词： | 期刊品牌 品牌策划 优化资源 |
| 收稿时间： | 2007/5/11 0:00:00 |
| 修稿时间： | 2007/5/11 0:00:00 |
Periodical publishers should establish their brands in brand age |
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| XIONG Jiaguo,JIN Huiping and LIN Mei.Periodical publishers should establish their brands in brand age[J].Acta Editologica,2008,20(6):515-517. |
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| Authors: | XIONG Jiaguo JIN Huiping and LIN Mei |
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| Institution: | XIONG Jiaguo,JIN Huiping,LIN Mei Periodical Office of Huazhong Agricultural University,430070,Wuhan,China |
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| Abstract: | Periodical brand is an invisible capital, and a kind of resources of strategy. In the era of periodical brand competition, the publishers and editors should fully understand that the birth of the periodical brand is the needs of the times. They should carefully plan, optimize the allocation of resources, and try hard to build brands. They should bring up the ideas to strengthen the awareness of the industry and make their own periodicals bigger and stronger. |
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| Keywords: | periodical brand brand planning resources optimization |
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