| 医学期刊更名的影响及应对措施 |
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| 引用本文： | 吴锦雅,王征爱,宋建武,黄开颜,陈望忠.医学期刊更名的影响及应对措施[J].编辑学报,2009,21(4):332-333. |
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| 作者姓名： | 吴锦雅 王征爱 宋建武 黄开颜 陈望忠 |
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| 作者单位： | <南方医科大学学报>编辑部,510515,广州 |
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| 基金项目： | 中国高校自然科学学报研究会重点课题(GBJZ0601) |
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| 摘 要： | 为探讨期刊更名是否会带来知名度降低等许多负面影响,选取2006年更名的8种医学期刊,比较分析其作者地区分布、总被引频次、影响因子等指标,并以《南方医科大学学报》为例说明,期刊采取正确措施,加大宣传力度,创立品牌效应,更名对期刊的负面影响甚小,甚至会提升期刊的影响力。
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| 关 键 词： | 医学期刊 期刊更名 应对措施 |
| 收稿时间： | 2009/3/20 0:00:00 |
| 修稿时间： | 2009/3/20 0:00:00 |
Effects and countermeasures of title changes of medical periodicals |
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| WU Jiny,WANG Zheng''ai,SONG Jianwu,HUANG Kaiyan and CHEN Wangzhong.Effects and countermeasures of title changes of medical periodicals[J].Acta Editologica,2009,21(4):332-333. |
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| Authors: | WU Jiny WANG Zheng'ai SONG Jianwu HUANG Kaiyan and CHEN Wangzhong |
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| Institution: | WU Jinya,WANG Zheng'ai,SONG Jianwu,HUANG Kaiyan,CHEN Wangzhong Editorial Department of Journal of Southern Medical University,510515,Guangzhou,China |
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| Abstract: | To explore whether title changes of periodicals will bring about negative effects to popularity and circulation amount,eight medical periodicals were chosen and compared by some guidelines such as authors' geographic distributions,total citations and impact factors. The example of Journal of Southern Medical University shows that if a periodical takes right countermeasures,expands propaganda and sets up brand effect,such changes will not bring any negative effects and can to some extend promote the periodic... |
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| Keywords: | medical periodical title change countermeasure |
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