| 高校学报发展的3项策略 |
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| 引用本文： | 吕赛英,何先刚,吕建斌.高校学报发展的3项策略[J].编辑学报,2007,19(6):455-456. |
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| 作者姓名： | 吕赛英 何先刚 吕建斌 |
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| 作者单位： | 重庆大学期刊社,400030,重庆;重庆邮电大学学报编辑部,400065,重庆 |
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| 摘 要： | 高校学报作为一种特殊的科技期刊,在新时期的发展面临新的机遇和挑战.本文从品牌战略的角度讨论高校学报的发展模式.针对高校学报生产、营销和售后服务这3个阶段,就当前存在的问题进行分析,在此基础上提出了高校学报发展的3项策略.
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| 关 键 词： | 高校学报 品牌战略 发展策略 |
| 收稿时间： | 2007-02-06 |
| 修稿时间： | 2007-03-04 |
Three development strategies of university and college journals |
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| Lü Saiying,He Xiangang,Lü Jianbin.Three development strategies of university and college journals[J].Acta Editologica,2007,19(6):455-456. |
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| Authors: | Lü Saiying He Xiangang Lü Jianbin |
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| Abstract: | The university and college journals,as a special kind of scholarly serials,are confronting new chances and challenges in new period of development.The authors discuss the development modes from the point of brand strategy.From the three stages of services: production,marketing,and post-sales service,this paper analyses the existing problems of university and college journals and,based on the discussion,proposes some constructive opinions. |
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| Keywords: | university and college journal brand strategy development strategy |
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