| 不可忽视的市场印象--科技期刊的装帧设计与市场的互动分析 |
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| 引用本文： | 吴菲.不可忽视的市场印象--科技期刊的装帧设计与市场的互动分析[J].编辑学报,2004,16(3):176-177. |
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| 作者姓名： | 吴菲 |
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| 作者单位： | 华中科技大学附属同济医院<内科急危重症杂志>编辑部,430030,武汉 |
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| 摘 要： | 科技期刊的装帧设计不是简单的美化期刊,而是它走向市场、接受市场检验,直接展示期刊社综合实力的"展示台".它会给期刊消费市场带来新的视觉"亮点",吸引读者的注意力,形成良好的"市场印象",从而与市场产生互动,同时也是吸引广告客户的重要方式.
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| 关 键 词： | 科技期刊 装帧设计 形式创新 |
| 修稿时间： | 2003年6月21日 |
Market impression that cannot be ignored-Interaction between binding and layout design and the market of sci-tech periodicals |
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| Wu Fei,Author's address Editorial.Market impression that cannot be ignored-Interaction between binding and layout design and the market of sci-tech periodicals[J].Acta Editologica,2004,16(3):176-177. |
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| Authors: | Wu Fei Author's address Editorial |
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| Institution: | Wu Fei Author's address Editorial Department of Journal of Internal Intensive Medicine,Tongji Hospital,Huazhong University of Science and Technology,430030,Wuhan,China |
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| Abstract: | Binding and layout of sci-tech periodicals is not merely a beautification, but a "show stand" for periodicals to head towards the market, accept the examination of market, and exhibit their comprehensive strength. It will bring new visual "bright spot" for the consumption market of periodicals, attract reader's attention, and consequently form a sound "market impression" to interact with the market. At the same time, it is also an important way to attract advertisers. = |
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| Keywords: | sci-tech periodical binding and layout design form innovation |
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