| 农村科普期刊市场细分及泛化策略 |
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| 引用本文： | 张东华,郑威.农村科普期刊市场细分及泛化策略[J].编辑学报,2008,20(4):325-326. |
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| 作者姓名： | 张东华 郑威 |
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| 作者单位： | 湖北省农业科学院科技期刊社,430064,武汉;湖北省农业科学院科技期刊社,430064,武汉 |
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| 摘 要： | 随着农村人口素质、结构、需求的变化,农村科普期刊大众化读者定位已与之不相适应,需运用市场细分和市场泛化理论,重新分析期刊发行地理区域、读者对象、对象需求以及对象需求相似性,调整农村科普期刊定位及编辑思路.
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| 关 键 词： | 农村科普期刊 大众化读者定位 市场细分 市场泛化 |
| 收稿时间： | 2007/10/23 0:00:00 |
| 修稿时间： | 2007/10/23 0:00:00 |
Countermeasures of market dividing and union of popular science journals for countryside |
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| ZHANG Donghua and ZHENG Wei.Countermeasures of market dividing and union of popular science journals for countryside[J].Acta Editologica,2008,20(4):325-326. |
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| Authors: | ZHANG Donghua and ZHENG Wei |
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| Institution: | ZHANG Donghua,ZHENG Wei Science , Technology Journal Office,Hubei Academy of Agriculture Sciences,430064,Wuhan,China |
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| Abstract: | With variations of countryside population quality,structure and needs,popular readings' location of countryside popular science journals cannot fit in with them.Using the theory of market dividing and union,we must reanalyze the journals' distribution regions,readership,reading needs and needs similarity;regulate the positioning of popular science journals and editing thoughts for the countryside. |
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| Keywords: | popular science journals for countryside popular readings location market dividing market union |
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