| 社会转型期编辑群体的战略营销理念 |
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| 引用本文： | 苏爱华.社会转型期编辑群体的战略营销理念[J].编辑学报,2001,13(4):218-219. |
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| 作者姓名： | 苏爱华 |
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| 作者单位： | 湖南农业大学学报编辑部, |
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| 摘 要： | 针对21世纪出版业的发展趋势，提出在社会转型时期编辑人员应以开放的态度和全新的思维方式参与书刊生产的全过程，树立一种新的出版理念－战略营销理念，并认为方向性、长期性、竞争性、协同性、创造性、效益双赢性是战略营销理念应具备的核心要素。
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| 关 键 词： | 社会转型期 编辑群体 战略营销理念 出版理念 编辑人员 编辑工作 |
| 修稿时间： | 2000年12月14日 |
Editor group's idea of strategic marketing in the stage of society transformation |
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| Su Aihua Editorial Office of Journal of Hunan Agricul tural University,Changsha,China.Editor group''''s idea of strategic marketing in the stage of society transformation[J].Acta Editologica,2001,13(4):218-219. |
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| Authors: | Su Aihua Editorial Office of Journal of Hunan Agricul tural University Changsha China |
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| Institution: | Su Aihua Editorial Office of Journal of Hunan Agricul tural University,410128,Changsha,China |
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| Abstract: | In view of the development trend of publishing industry in the 21st century,a new idea strategic marketing,which means that editors should partake in the whole process of publication with an open attitude and a new mode of thinking in the stage of society transformation,is put forward.The core of the idea contains the following elements:direction,protracted nature,competition,coordination,creativity,mutual benefit. |
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| Keywords: | stage of society transformation editor group idea of stratigic marketing |
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