| 面向市场的科技期刊编辑思维的转型 |
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| 引用本文： | 曹娟.面向市场的科技期刊编辑思维的转型[J].编辑学报,2012,24(6):521-523. |
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| 作者姓名： | 曹娟 |
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| 作者单位： | 中国烟草总公司郑州烟草研究院《烟草科技》编辑部,郑州,450001 |
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| 摘 要： | 面对出版体制改革,科技期刊从业人员心理活动异常复杂,思维活跃。固有的编辑职业习惯如何适应企业运作模式,面对期刊出版活动向期刊出版经营活动的转型,提出了面向市场的编辑思维模式、办刊思维模式和出版传播模式的转型,着重强调市场主动服务意识和市场开拓精神,以精准的期刊延伸服务,应对出版体制改革所带来的挑战。
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| 关 键 词： | 科技期刊 体制改革 编辑思维模式 市场经营 |
| 收稿时间： | 2012/6/22 0:00:00 |
| 修稿时间： | 2012/6/22 0:00:00 |
Market-oriented transformation of thinking of editors of sci-tech periodicals |
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| CAO Juan.Market-oriented transformation of thinking of editors of sci-tech periodicals[J].Acta Editologica,2012,24(6):521-523. |
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| Authors: | CAO Juan |
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| Institution: | CAO Juan Editorial department of Tobacco Science & Technology,Zhengzhou Tobacco Institute,CNTC,450001,Zhengzhou,China |
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| Abstract: | Facing the system reform of publication, the practitioners of sci-tech periodicals have very complicated psychological activities and active thinking. How do the inherent editing occupation habits adapt to the enterprise operation mode? Facing the transformation of periodical publication activities to periodical publishing business, the edit thinking mode of market orienting is proposed. The transformation of thinking mode and publishing spreading mode is presented and the market initiative service awareness and market pioneering spirit are emphasized. Accurate periodical extension services should be used to deal with the challenges of publishing system reform. |
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| Keywords: | sci-tech periodical system reform thinking mode of editors marketing |
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