| 科技期刊市场需要发行营销师 |
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| 引用本文： | 石红.科技期刊市场需要发行营销师[J].编辑学报,2004,16(4):294-295. |
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| 作者姓名： | 石红 |
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| 作者单位： | 华中电力编辑部,430077,武汉 |
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| 摘 要： | 针对我国科技期刊发行业的现状和不足 ,阐述我国加入WTO后科技期刊发行业的应对策略。认为我国科技期刊市场迫切需要发行营销师。结合《华中电力》杂志发行营销工作的实际 ,阐明如何营造科技期刊市场的发行营销师 ,以及发行营销师应该具备的素质
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| 关 键 词： | 科技期刊市场 发行 营销师 |
| 修稿时间： | 2003年11月3日 |
Sci-tech periodical market needs professional distributors |
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| Shi Hong.Sci-tech periodical market needs professional distributors[J].Acta Editologica,2004,16(4):294-295. |
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| Authors: | Shi Hong |
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| Institution: | Shi Hong Department of Central China Electric Power,430077,Wuhan,China |
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| Abstract: | Based on the situation and shortcomings existing in sci-tech periodical distribution of China, this paper expounds the measures that sci-tech distribution industry should take after China's entry into WTO. The author considers that the sci-tech periodical market is in need of professional distributors, and expatiates how to train professional distributors and what characters they should master combining with the practice of Central China Power. |
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| Keywords: | sci-tech periodical market distribution professional distributor |
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