The impact of physical book displays on business e-book use |
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| Authors: | Natalia Tingle Esta Tovstiadi |
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| Institution: | 1. University of Colorado Boulder, Boulder, Colorado, USAnatalia.tingle@colorado.edu;3. University of Colorado Boulder, Boulder, Colorado, USA |
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| Abstract: | This study examined the effectiveness of a physical display for increasing use of business e-books. The authors created three topical displays and compared the average use of the display titles to the average use of titles in the general collection. The overall rate of use for display e-books (12.3%) was lower than the average rate of use for nondisplay e-books (14.4%), suggesting that displays are not effective tools for increasing business e-book use. However, one display had a significantly higher average rate of e-book use (26.6%), suggesting that factors other than visibility may affect e-book use. |
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| Keywords: | E-books marketing book displays |
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