Marketing the Public Library's Business Resources to Small Businesses |
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| Authors: | Robert R Pankl |
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| Institution: | Tacoma Public Library , Tacoma, Washington, USA |
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| Abstract: | Service to small business in its community is an important function of the public library. Because this makes a measurable contribution to the economy of the community, the public library as a whole becomes more relevant and essential. Therefore it is important that the business library market itself carefully, in a manner most likely to resonate with the local business community. The business library like the rest of the public library reflects the values and traditions of its community but is proactive in adapting to change. A method for quantifying the value of the business library to the local economy is outlined, as well as specific suggestions for marketing the business library. |
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| Keywords: | business library marketing library and community library public relations library and small business |
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