| "边缘化"与"成长人群"——再议我国新财经报纸市场定位的困惑与出路 |
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| 引用本文： | 胡广梅."边缘化"与"成长人群"——再议我国新财经报纸市场定位的困惑与出路[J].新闻界,2008(6):28-30. |
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| 作者姓名： | 胡广梅 |
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| 作者单位： | 上海应用技术学院,上海,200237 |
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| 摘 要： | 本文从导致这种现象的根本性症结——市场定位入手，试以我国几家主流的新财经报纸为例，首先强调了市场定位决定内容提供．剖析其精英化定位的深层原因及弊端，同时也借鉴世界主流财经媒体《华尔街日报》的定位思路．对我国新财经报纸“平民化”的可能性和必要性进行分析，提出了向“成长人群”扩展的现实出路。
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| 关 键 词： | 精英化 边缘化 平民化 成长人群 主流需求 |
Peripherization and Growing-up Crowds-Rediscussion on the Dilemma and Developing Ways of Market Position of the New Financial Newspapers in Our Country |
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| Hu Guangmei.Peripherization and Growing-up Crowds-Rediscussion on the Dilemma and Developing Ways of Market Position of the New Financial Newspapers in Our Country[J].Press Circles,2008(6):28-30. |
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| Authors: | Hu Guangmei |
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| Abstract: | This article analyzes audience positioning which is resulted in that appearance,firstly emphasize content prod-ucts depending on audience positioning,to analyzes reasons for superior positioning and defects,and to learn positioning experiences from Wall Street Journal,and analyzes possibilities and necessities of "pain folk",gives an suggestion on ex-panding to"growing-up crowds". |
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| Keywords: | superior peripherization pain folk growing-up crowd mainstream demand |
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