| 关于世界广告历史分期问题的思考 |
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| 引用本文： | 吕国先.关于世界广告历史分期问题的思考[J].新闻界,2007(5):149-150. |
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| 作者姓名： | 吕国先 |
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| 作者单位： | 天津师范大学新闻传播学院,天津,300384 |
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| 摘 要： | 本文认为应按照广告业自身的专业化发展程度来划分广告历史.现代广告时期的起点作为广告历史分期基准点,应该是从广告已经开始在社会化大分工中作为一个独立的行业出现,即出现了脱离于广告主和广告媒体而独立存在的广告经营实体开始计算的.
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| 关 键 词： | 世界广告史 广告历史分期 现代广告 |
Reflections about Division of the World Historical Periods |
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| Lv Guoxian.Reflections about Division of the World Historical Periods[J].Press Circles,2007(5):149-150. |
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| Authors: | Lv Guoxian |
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| Abstract: | In this paper, the ad- history is delimited according to the professional extent of the advertising industry. Asthe benchmark of the advertising history, along with the independence of the advertising industry in the social divisionof labor, contemporary advertising period started. At the present, being independent of both the media and the advertis-er, the first ad firm is founded. |
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| Keywords: | the history of world advertisingb division of advertising history contemporary advertising |
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