| 从"中国制造"系列广告解读国家广告营销 |
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| 引用本文： | 王艺.从"中国制造"系列广告解读国家广告营销[J].新闻界,2010(1). |
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| 作者姓名： | 王艺 |
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| 作者单位： | 广州大学新闻与传播学院,广州,510000 |
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| 摘 要： | 本文以国家广告营销的价值构建与商业逻辑、国家广告营销的策略反思与观照为论述主线,深入剖析了当前国家广告营销的意义和误区,进而从传播价值链规划、政策推动、广告创意他国本土化、新媒体整合传播等方面提出了国家广告营销新策略。
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| 关 键 词： | 品牌 国家 广告 营销 |
On the National Advertisement Marketing with the Series of "Made in China" Advertisement |
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| Wang Yi.On the National Advertisement Marketing with the Series of "Made in China" Advertisement[J].Press Circles,2010(1). |
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| Authors: | Wang Yi |
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| Institution: | School of Journalism and Communication/a>;Guangzhou University/a>;Guangzhou 510000 |
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| Abstract: | The article analyzes the meanings and mistakes of national advertisement marketing,and puts forward some new suggestions for national advertisement marketing from the aspects such as planning of communication value chains,localization of advertisement creativeness,and new media integrated communication,etc. |
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| Keywords: | brand nation advertisement marketing |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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