| 农业产品广告传播过程中的障碍及其对策 |
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| 引用本文： | 栾慧勇.农业产品广告传播过程中的障碍及其对策[J].新闻界,2008(4):173-174. |
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| 作者姓名： | 栾慧勇 |
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| 作者单位： | 东北农业大学成栋学院,哈尔滨,150030 |
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| 摘 要： | 本文从农产品广告现状出发，透过现象看本质，分析并指出影响农产品广善发展的主要障碍点，同时提出解决的策略及措施，以期消除障碍，提高农产品广告传播的质量与水平。
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| 关 键 词： | 农产品广告 传播 障碍点 对策 |
On the Obstacles and Countermeasures to the Advertising Communication of Agricultural Products |
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| Luan Huiyong.On the Obstacles and Countermeasures to the Advertising Communication of Agricultural Products[J].Press Circles,2008(4):173-174. |
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| Authors: | Luan Huiyong |
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| Abstract: | From the present situation of agricultural products advertising,and through the phenomenon to see the essence,the paper analyzes and points out several major obstacles to agricultural products advertising development,and proposes solutions to the strategy and measures,to overcome the obstacles and accelerate the process and pace of the agricultural products advertising development. |
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| Keywords: | agricultural products advertising communication obstacles measures |
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