| 产业融合对传媒产业边界的影响 |
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| 引用本文： | 陶喜红,王灿发.产业融合对传媒产业边界的影响[J].新闻界,2010(1). |
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| 作者姓名： | 陶喜红 王灿发 |
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| 作者单位： | 1. 中南民族大学文学与新闻传播学院,武汉,430074
2. 中国传媒大学,北京,100000 |
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| 基金项目： | 陶喜红主持的湖北省教育厅2009年度人文社会科学研究项目“大众传媒业产业组织优化研究”阶段性成果,项目编号:2009b151 |
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| 摘 要： | 产业融合对传媒产业边界产生深远的影响,主要表现在:产业融合使传媒产业内部以及传媒产业与相关产业之间的技术边界逐渐消失。在产业融合的推动下,不同媒介之间的业务出现更多的交叉互补现象,传媒产业内部各子产业之间以及传媒产业与相关产业之间的市场边界趋于模糊,整个产业结构体系将发生明显的变化。
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| 关 键 词： | 产业融合 传媒产业边界 技术边界 业务边界 市场边界 |
Effects of Industrial Convergence on the Border of Media Industry |
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| Tao Xihong,Wang Canfa.Effects of Industrial Convergence on the Border of Media Industry[J].Press Circles,2010(1). |
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| Authors: | Tao Xihong Wang Canfa |
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| Institution: | College of Literature and Journalism/a>;South-Central University for Nationalities/a>;Wuhan 430074/a>;Communication University of China/a>;Bejing 100024 |
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| Abstract: | The effects on the border of media industry by industrial convergence are very deep. With the development of industrial convergence, the border of technology between media industry and other industry will disappear. The phenomenon of cross complementing will be seen in border of business. The border of market within media industry will become unclear. And the border of market between media industry and other industry will become unclear too. With the development of industrial convergence, the structure syst... |
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| Keywords: | industrial convergence border of media industry border of technology border of business border of market |
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