| 媒企联姻：电视公益传播的二维视角 |
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| 引用本文： | 王炎龙.媒企联姻：电视公益传播的二维视角[J].新闻界,2007(4):86-87,90. |
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| 作者姓名： | 王炎龙 |
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| 作者单位： | 四川大学文学与新闻学院,成都,610064 |
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| 摘 要： | 公益传播的逐步兴起,推动了电视与企业在公益领域的传播联姻。拓展原有的公益传播方式,调整媒体与企业公益传播的失衡状态,是电视媒体应有的传播思维路径。
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| 关 键 词： | 公益传播 主体意识 整合传播 |
Integration of Media and Enterprises:from the Two-dimension Perspective of the TV Communication for the Public Interests |
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| Wang Yanlong.Integration of Media and Enterprises:from the Two-dimension Perspective of the TV Communication for the Public Interests[J].Press Circles,2007(4):86-87,90. |
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| Authors: | Wang Yanlong |
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| Institution: | College of Literature and Journalism, Sichuan University,Chengdu 610064 |
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| Abstract: | The growth of the communication for the public interests makes the relationship between the TVs and enterprises more tight . Making communications for the public interests more feasible and balancing the situations between media and enterprises are supposed to be the new thinking ways for the TV broadcastings. |
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| Keywords: | communications for the public interests subjective awareness integrated communication |
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