| 媒介产品附加值的特性及意义 |
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| 引用本文： | 陶喜红.媒介产品附加值的特性及意义[J].新闻界,2008(2):37-39. |
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| 作者姓名： | 陶喜红 |
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| 作者单位： | 中南民族大学文学与新闻传播学院,武汉,430074 |
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| 摘 要： | 本文对媒介产品附加值的内涵、构成、特性及意义进行了探讨。认为媒介产品附加值具有双重性、系统性、可变性等特性;提高媒介产品的附加值有利于优化媒介产业结构,提高媒介竞争力和受众忠诚度。
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| 关 键 词： | 媒介产品 附加值 特性 现实意义 |
On the Characteristics and Significances of Additional Value of Medium Product |
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| Tao Xihong.On the Characteristics and Significances of Additional Value of Medium Product[J].Press Circles,2008(2):37-39. |
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| Authors: | Tao Xihong |
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| Abstract: | The article studies the meaning,composition,qualities and significance of additional value of medium product. The author holds that additional value of medium product has double qualities, systematicness and changeability. It is useful to optimize industrial structure, improve medium competitiveness and the loyalty degree of audience. |
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| Keywords: | medium product additional value quality significance |
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