| 塑造品牌栏目提高电视媒体竞争力 |
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| 引用本文： | 张如成.塑造品牌栏目提高电视媒体竞争力[J].新闻界,2007(6):132-133. |
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| 作者姓名： | 张如成 |
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| 作者单位： | 中国矿业大学文法学院新闻传播系,徐州,221008 |
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| 摘 要： | 随着电视产业化和频道专业化的深入,中国的电视媒体显现出空前无比的繁荣景象:频道越来越多,节目五彩斑斓,让人目不暇接.在这种表面“繁荣“的背后却隐含着现实的运营危机.对于电视媒体的发展而言,本文认为塑造收视率高、影响力大、竞争力强的品牌栏目就成为电视媒体的现实需要和当务之急.
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| 关 键 词： | 电视媒体 品牌栏目 竞争力 |
Foster Brand Columns to Promote the Competitiveness of TV Media |
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| Zhang Rucheng.Foster Brand Columns to Promote the Competitiveness of TV Media[J].Press Circles,2007(6):132-133. |
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| Authors: | Zhang Rucheng |
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| Abstract: | Along with the development of industrialization and specialization in the field of TV media in China, unprecedented prosperity appears: more and more channels appear and more and more programs appear .They are so many that the audience wonder which program they will select. Real crisis of operation and management conceals in this superficial "prosperity" in china .For the development of TV media, the paper considers that it is the practical need and priority to foster the brand Columns of high audience rating, wide influence and strong Competitiveness. |
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| Keywords: | TV media brand column competitiveness |
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