| 试谈广告对消费主义的刺激 |
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| 引用本文： | 吴朝彦,肖键.试谈广告对消费主义的刺激[J].新闻界,2009(3). |
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| 作者姓名： | 吴朝彦 肖键 |
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| 作者单位： | 1. 成都艺术职业学院,成都,611433
2. 四川大学文学与新闻学院,成都,610064 |
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| 摘 要： | 广告通过改变受众感知价值方式、改变消费者的消费对象、刺激先行消费行为、改变消费者意识形态等方式刺激消费主义的盛行.本文将通过对以上四个角度的分析探讨广告对消费主义刺激的刺激机理.
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| 关 键 词： | 广告 消费主义 价值感知 先行消费 |
On the Stimulation of Advertisement on Consumerism |
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| Wu Zhaoyan,Xiao Jian.On the Stimulation of Advertisement on Consumerism[J].Press Circles,2009(3). |
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| Authors: | Wu Zhaoyan Xiao Jian |
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| Institution: | Chengdu Vocational College of Art;Chengdu 611433;College of Literature and Journalism;Chengdu 610064 |
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| Abstract: | Advertisement stimulates consumerism, by shifting the gears of customs perceiving values, changing the object of consumption, exciting preconsumption and altering the consciousness of consumers. This paper discusses the method which advertisement stimulating consumption with analyzing the four ways which have been mentioned before. |
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| Keywords: | advertisement consumerism value-perceiving preconsumption |
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