| 国内手机电视的生存境遇及其发展路径 |
| |
| 引用本文： | 金昌庆,刘永昶.国内手机电视的生存境遇及其发展路径[J].新闻界,2007(6):112-113. |
| |
| 作者姓名： | 金昌庆 刘永昶 |
| |
| 作者单位： | 1. 南京艺术学院传媒学院,南京,210036
2. 南京政治学院新闻系,南京,210003 |
| |
| 摘 要： | 国内手机电视业务的困境主要表现为主导权益归属不明、传播技术不够完善、消费市场疲软等几个方面.基于此,文章提出走“竞合“之路、培育内容市场、通过价格营销吸引受众等突围路径.
|
| 关 键 词： | 手机电视 生存境遇 发展路径 |
On the Development of MTV Business in China |
| |
| Jin Changqing,Liu Yongchang.On the Development of MTV Business in China[J].Press Circles,2007(6):112-113. |
| |
| Authors: | Jin Changqing Liu Yongchang |
| |
| Abstract: | The problems of the business of Mobile TV include the manage power being not definite, the technology of transmission getting not well enough, the necessity of market being poor, and so on. In order to improve the Mobile TV business, it is very useful: to find a way to contest resulted in combination and provide the technology of transmis- sion and abstract people to watch Mobile TV by the price promotion. |
| |
| Keywords: | mibile TV situation of the mobile TV business way to development |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
