| 技术驱动下的媒体变革 |
| |
| 引用本文： | 蒋宏.技术驱动下的媒体变革[J].新闻界,2007(4):31-33. |
| |
| 作者姓名： | 蒋宏 |
| |
| 作者单位： | 上海交通大学媒体与设计学院,上海,200000 |
| |
| 摘 要： | 本文试图从新媒体技术的发展,媒体形式和内容的变革,以及新媒体管理手段的变革三个方面,阐释媒体发展、内容和形式的变化、管理的创新与变革之间的辩证关系,进一步探讨新媒体技术条件下的媒体建设的思路。
|
| 关 键 词： | 技术 驱动 媒体 变革 |
The Media Transformation under the Drive of Technology |
| |
| Jiang Hong.The Media Transformation under the Drive of Technology[J].Press Circles,2007(4):31-33. |
| |
| Authors: | Jiang Hong |
| |
| Institution: | School of Media and Design, Shanghai Jiao Tong University, Shanghai 200000 |
| |
| Abstract: | This article discusses the dialectic relations between media development, the change of content and form, and the innovation and transformation of management from three perspectives; furthermore, it probes into the thought of media construction in the environment of new media technology. |
| |
| Keywords: | technology drive media transformation |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
